Paid Media Campaigns
TURN CREATOR CONTENT INTO PERFORMANCE MEDIA
We take what's already working organically and put media budget behind it — paid amplification across Meta, TikTok, YouTube, and Google, built to drive installs and ROAS, not just views.
Who it's for
BUILT FOR THESE TEAMS
UA & Growth Teams
You already run paid social. We give you a constant supply of creator-made ad creative and manage amplification across every major platform.
- → Creative testing at scale
- → Cross-platform media buying
- → Full-funnel attribution
Publishers Scaling a Launch
Turn your best organic creator moments into paid reach exactly when you need volume.
- → Spark Ads & boosted posts
- → Launch-window media planning
- → Budget reallocated to what works
Consumer & Entertainment Brands
Reach gaming's hardest-to-target audience without feeling like an outsider. We connect non-endemic brands with creators and communities that make your presence in gaming feel earned, not bought.
- → Non-endemic brand integrations
- → Access to gaming's core demographics
- → Culturally credible creator placements
Platforms
WHY CHOOSE US?
Creative Sourced From Our Own Network
Every ad starts as real content from our 3.1M+ creator network, or from your UGC and Branded Clips campaigns - not stock footage or in-house scripts.
Cross-Channel by Default
Meta, TikTok, YouTube, and Google managed from one team, one report.
Full Attribution Stack
Same integrations as every other campaign: AppsFlyer, Adjust, Tune, Google Analytics, BuffPanel, and Kochava.
Budget Follows Performance
Weekly reallocation toward the creatives and channels actually converting.
THE PROCESS
HOW IT WORKS?
Creative Audit & Sourcing
We pull your best-performing organic and creator content, and identify gaps to fill with new UGC or Branded Clips production.
Channel & Budget Plan
We build a media plan across Meta, TikTok, YouTube, and Google, matched to your CPI, CPA, or ROAS targets.
Launch & Optimize
Campaigns go live with weekly optimization cycles based on real-time performance.
Report & Reinvest
Consolidated cross-channel reporting, with budget shifted toward what's converting.
FORMATS WE PRODUCE
CONTENT PRODUCTION
Let’s Plays
A classic and in-depth way to showcase your game with the help of influencers.
Live Stream
Planning a live event or eSports tournament? We have the production crew to make it happen
Video Integration
A 2 to 3 minutes long trailer about your game, imbedded in an influencer video.
Game Trailer
Have you thought about adding influencers to your game trailer and ads?
Licensing
Make influencers part of your UA strategy and leverage their content via paid media.
Video Documentary
Want to tell the story of how your game was made? Consider working with influencers.
Everything you need
WHAT'S INCLUDED
Creative Sourcing & Testing
Pulled from organic, UGC, and Branded Clips content, or produced fresh for paid.
Cross-Channel Media Buying
Meta, TikTok, YouTube, and Google, managed from one team.
Budget & Bid Management
Active bid and budget management against your CPI/CPA/ROAS targets.
Full-Funnel Attribution
Tracked end to end via AppsFlyer, Adjust, Tune, Google Analytics, BuffPanel, and Kochava.
Weekly Optimization Cycles
Ongoing testing and reallocation, not a set-and-forget media buy.
Consolidated Reporting
One report across every channel, instead of four separate ad-platform dashboards.
Got questions?
FREQUENTLY ASKED QUESTIONS
Branded Clips and GameReach are creator-sponsorship products - you're paying for guaranteed or self-serve reach through creator content. Paid Media Campaigns is traditional media buying - we take content (yours, ours, or creator-made) and run it as paid ads across Meta, TikTok, YouTube, and Google.
Ready to get started?
LET'S PUT MEDIA BUDGET BEHIND WHAT'S ALREADY WORKING