Garena

HAIKYU!! FLY HIGH: From Pre-Registrations to Global Hit!

HAIKYU!! FLY HIGH is a mobile RPG based on the globally beloved anime series Haikyu!! This year, we launched HAIKYU!! FLY HIGH with a full-funnel influencer strategy that turned anime fans into a loyal player community. Across all phases, our integrated strategy transformed anime excitement into a thriving player base: building anticipation, driving installs, and sustaining engagement well beyond launch.

Influencers

100+

Total Views

40M+

Pre-registrations

6M+

in the US iOS free top chart

Platforms activated

YouTube

TikTok

STRATEGY & EXECUTION

Getting Into The Top 6 In The US iOS Free Top Chart!

From pre-registrations and anime exhibitions to the global OB launch and in-game events, we generated over 40 million views, collaborated with 100+ influencers across YouTube, TikTok, and Instagram, and released 149 content pieces within the PR campaign, all amplified through a paid-media strategy that extended reach and accelerated growth.

Strategy & Execution

HOW WE DID IT?

Step 01

Pre-registrations

Starting with a multi-platform pre-registration push, 18 influencers across the US, France, and Germany engaged anime, manga, and Japanese culture communities. TikTok drove viral engagement and cost-efficient CTRs, while YouTube delivered sustained reach, fueling strong pre-registration numbers.

Pre-registrations

Exhibitions

Step 02

Exhibitions

We then extended momentum to anime expos in Germany, France, and the US, where 14 influencers ignited viral volleyball challenges on TikTok. With over 14M views, the campaign boosted over 6 million pre-registrations and built launch anticipation.

Step 03

OB Launch

For the open beta launch, we turned anime fans into active players through anime-inspired storytelling, dynamic gameplay showcases, and real-world stunts. Creative TikTok and YouTube activations drove 15M+ views, maximizing downloads and early engagement with high retention.

OB Launch

HAIKYU!! DAY

Step 04

HAIKYU!! DAY

Finally, to boost in-game event logins, creators delivered authentic TikToks and integrated YouTube pre-rolls highlighting visuals, voice acting, and exclusive rewards. This drove strong participation, excitement, and strengthened community loyalty, reaching the engagement rate of 7.46%!

MEET THE CREATORS