ZYNGA

Word with Friends 2 Case Study 2020-2021

Word games can be super fun with family and friends, but can also turn your household into a warzone. Zynga's success with the word game "Words with Friends 2" lead them to seek additional influencer marketing promotion.

Case Study

Influencers

Total Views

3M+

Total Engagements

120K+

Platforms activated

YouTube

Instagram

CAMPAIGN OVERVIEW

Zynga successfully integrated Words with Friends on YouTube and Instagram

Word games can be super fun with family and friends, but can also turn your household into a warzone. Zynga‘s success with the word game “Words with Friends 2” lead them to seek additional influencer marketing promotion.

We stepped in and, together with Zynga, developed a cross platform influencer marketing campaign with YouTube and Instagram content. In total 5 influencers created over 22 pieces of content.

Campaign Goal

The goal for this campaign was to grow app installs through authentic YouTube integrations and Instagram posts that would ignite or reignite the fire for Words with Friends 2. As a new creative outlet, we developed a Words with Friends 2 Instagram filter that creators used to generate interactive content for their audiences. Our approach was natural and carefully placed to not disrupt the content creators content. Some even incorporated an entire Words with Friends 2 video theme.

MEET THE CREATORS