PONOS

The Battle Cats TikTok Case Study: A UGC Success Story

Empowering Engagement with UGC User-generated content (UGC) stands as a cornerstone of modern influencer marketing strategies. Unlike branded content, UGC carries an authenticity and relatability that resonates deeply with audiences, fostering genuine connections between brands and consumers.

Influencers

Total Impressions

18M+

Total Play Time

1.5K+ Hours

Platforms activated

TikTok

OVERVIEW

Campaign Overview

We partnered with 6 influencers who created 26 creative and unique videos which were then pushed as Spark Ads. Our team then tested and analysed which video and CTA performed best.

UGC played a pivotal role in amplifying The Battle Cats' presence on TikTok. This organic outpouring of content not only fueled excitement within the community but also served as a powerful endorsement of the game's entertainment value.

Target Audience

Split into two phases, we initially targeted English-speaking territories like the US, Canada, UK, and Australia. Subsequently, we shifted gears to Europe, focusing on Germany, France, Italy, Spain, and the UK. Harnessing the power of six influencers, we produced 26 dynamic videos, which later underwent A/B testing, enabling us to fine-tune our approach for maximum impact.

Fan Engagement

It was a pleasure to see old players getting excited about the game again and new players becoming interested in the title. All influencers' audiences enjoyed the entertaining videos and shared many positive and funny thoughts in the comments. The funky cats and challenging gameplay grabbed everyone's attention and successfully pushed the game on Tiktok. By inviting users to co-create content, brands tap into authentic voices and unique perspectives, fostering deeper connections and driving genuine engagement. UGC sparks word-of-mouth marketing, as satisfied customers share experiences, expanding brand visibility and influence. It's not just about staying relevant; it's about empowering your audience, igniting conversations, and forging meaningful relationships that transcend transactions. In today's authenticity-driven landscape, UGC is essential for brands to thrive. Read more about our UGC services and bring your games to the next level!

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