Snood

Snood Case Study

Remember that super popular Puzzle game released in 1996 called Snood? It’s back! Snood reached out to us to revive the once popular MAC OS released game through influencer marketing. We said: “Yes!”. Coming back strong, Snood was looking to revive old game enthusiasts and new audiences with their mobile version of the popular puzzle game. Our team developed a cross-platform campaign including YouTube, Twitch, Twitter, and Instagram. Cross integrations provide more reach for the client and a great variety in sponsored content opportunities. We smartly placed the integrations within the content of 11 different influencers that helped bring back Snood.

Case Study

Influencers

Total Views

301K+

Total Hours Watch Time

27.5K+

Platforms activated

YouTube

Twitch

Instagram

Facebook

CAMPAIGN OVERVIEW

How Snood was revived through Influencer Marketing

The campaign project with Snood had a total of 13 content pieces including YouTube videos, Twitch streams, Instagram posts, and Twitter posts. A well-made game, as nostalgic as Snood will resonate in your memory for time to come. Even we were surprised at how many people remember Snood and used to love playing this game back in the day.

A great “trip to memory lane” campaign that received over 20K engagements and A LOT of comments about the Snood integrations.

Penta has his viewers begging for him to play Snood during streaming time outside of our sponsored work. The perfect collaboration!

MEET THE CREATORS