Garena

HAIKYU!! FLY HIGH Pre-Registration Case Study 2025

HAIKYU!! FLY HIGH is a mobile RPG based on the globally beloved anime series Haikyu!! Players are able to experience the thrill of building their own dream team, challenging fierce opponents, and reliving iconic volleyball moments. With stunning 3D visuals, authentic voice acting, and gameplay that brings the story to life, this volleyball-themed RPG delivers an unforgettable experience for fans and newcomers alike.

Total Views

6.2M+

Impressions

1.1B+

PR Articles

Pre-registrations

2M+

Platforms activated

YouTube

TikTok

OUR STRATEGY

Driving pre-registrations for HAIKYU!! FLY HIGH

With one goal in mind, to drive pre-registrations, we launched a multi-platform strategy, activating 18 influencers across the US, France, and Germany.

Out team focused on channels passionate about anime, Japanese culture, manga, entertainment, and news, ensuring authentic engagement with the right audience.

While TikTok videos (+ Spark Ads) stole the spotlight, with strong hooks driving high engagement and CTR, YouTube pre-roll integrations played the long game, with anime-focused creators surpassing view projections in two weeks, and content continuing to gain traction over time.

The campaign has also successed in organic promotion with several TikTok videos exceeding reach and engagement expectations. Alongside influencer activations, a dedicated PR campaign generated significant buzz, resulting in 50 articles and over 1.1 billion impressions.

With TikTok driving engagement, YouTube delivering sustained reach, and PR boosting visibility, in partnership with Garena the campaign achieved 2M+ pre-registrations globally.

MEET THE CREATORS