Facebook

Facebook Gaming Program 2020

Facebook introduced their gaming streaming platform Facebook Gaming back in 2018 with promising features to attract new and upcoming influencers to their service. One year later, the tech titan reached out to strengthen their streaming efforts with our influencer marketing expertise. The goal of this long-term partnership is to increase the platform sustainability and help grow the Facebook gaming community. This case study elaborates on how we successfully manage and on-boarded over 120 influencers in the Eastern European market for Facebook.

Influencers

120+

Average Follower Base

124K+

Average Engagement Rate

27.63%

Platforms activated

Facebook

CAMPAIGN OVERVIEW

About This Campaign

Our company goal was to make sure that we got the best Eastern European streamers who were eager to stream on fb.gg. With deep connections to local based managers, we helped create a large pool of potential influencers with all sorts of popular gaming content. GameInfluencer handled all scouting, communication, negotiation, and influencer management processes.

Finding the right gaming influencers was based on specific criteria that was aligned with Facebook. Important criteria such as community growth and community engagement were critical to picking the right streamers. Streamers who could easily adapt to the Facebook live streaming platform and perform well under their guidelines.

The Facebook campaign is an ongoing long-term partnership that covers over 100K concurrent viewers across all channels at a time. The campaign performed very well, with GameInfluencer introducing over 120 Eastern European influencers to Facebook Gaming. Clients have the possibility to book a campaign with individual talents or the entire Facebook influencer base for an Eastern European market activation. The combination of gaming content and influencers on the Facebook streaming platform now generates over 200K daily views.

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