ACTIVISION
Call of Duty Case Study
One of the most popular game franchises "Call of Duty" from Activision, reached out to help bolster their efforts in targeting the German market.
Influencers
4
Total views
330K+
Total Engagements
40K+
Platforms activated
CAMPAIGN OVERVIEW
How Activision entered the German Mobile Market with Call of Duty
One of the most popular game franchises “Call of Duty” from Activision, reached out to help bolster their efforts in targeting the German market. With Call of Duty Mobile gaining a lot of traction, it felt natural to develop a creative campaign targeting the Gen Z audience in the DACH region.
We developed a creative campaign with our 4 German mobile influencers: Jo Jonas, ClashGames, Lukas and Puuki. The campaign focused around cross integrations on Youtube, Twitch and Instagram, while also producing cross-collaboration content.
Campaign Goal
Our goal for this large campaign project was to gain brand awareness and drive app installs. To create additional reach, we heavily invested in creating cross-collaborations, which are always well received by audiences. This authentic approach allows for great full feature videos that feel natural to eyes and ears. We collaborated with the 4 biggest German mobile influencers that would fulfill the performance benchmark Activision was looking for.
MEET THE CREATORS
THE CREATORS ROSTER
ClashGames
711K Subscribers (YouTube)
Lukas
1.01M Subscribers (YouTube)
Jo Jonas
234K Subscribers (YouTube)
Puuki
1.04M Subscribers (YouTube)
Let's work together
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