Garena

6M+ Pre Registrations for HAIKYUU!! FLY HIGH

A record-breaking pre-registration campaign for Garena's anime mobile RPG, activated across YouTube and social channels globally.

Creators

100+

Total Views

40M+

Pre-Registrations

6M+

in the US iOS free top chart

Platforms activated

YouTube

TikTok

THE CHALLENGE

Driving 2M+ Pre-registrations in February!

Starting with a multi-platform pre-registration push, 18 influencers across the US, France, and Germany engaged anime, manga, and Japanese culture communities. TikTok drove viral engagement and cost-efficient CTRs, while YouTube delivered sustained reach, fueling strong pre-registration numbers.

Taking Over Anime Conventions With Street Volleyball Challenges!

We then extended momentum to anime expos in Germany, France, and the US, where 14 influencers ignited viral volleyball challenges on TikTok. With over 14M views, the campaign boosted over 6 million pre-registrations and built launch anticipation.

Time to Hit the Court: Reaching 15M+ Views For The Global OB Launch!

For the open beta launch, we turned anime fans into active players through anime-inspired storytelling, dynamic gameplay showcases, and real-world stunts. Creative TikTok and YouTube activations drove 15M+ views, maximizing downloads and early engagement with high retention.

Boost Player Logins Over The Three-Day HAIKYU!! Day Event!

Finally, to boost in-game event logins, creators delivered authentic TikToks and integrated YouTube pre-rolls highlighting visuals, voice acting, and exclusive rewards. This drove strong participation, excitement, and strengthened community loyalty, reaching the engagement rate of 7.46%! Across all phases, our integrated strategy transformed anime excitement into a thriving player base: building anticipation, driving installs, and sustaining engagement well beyond launch.

Strategy & Execution